Now that Halloween is over (tear), most businesses will be advertising Christmas specials. However, some companies have already started on this bandwagon before the summer!
In order to use your money wisely, early advertising depending on the event is a great idea in order to get the awareness and getting the ball rolling! Everyone will be competing for business and wanting to ensure that they attract the right audience at the right time. Creating a media plan is essential if you want to have the most effective advertisement.
PM me if you want some examples I have used before!